251 Communications

is a full-fledged communications and public relations firm with offices in Washington, DC Metropolitan Area, and Addis Ababa, Ethiopia. At 251 Communications, we manage our international clients’ communications and branding needs in the Ethiopian market. We have partnerships with many of the leading service providers inside and outside of Ethiopia, who are familiar with and understand the variety of outlooks held by Ethiopians in all walks of life. So much of marketing today falls flat, and misses the point — the point of sale, the point where consumers engage and the buying decision gets made. So we’re obsessed with unearthing insights and discovering new brand dimensions. Why? Because insight provides inspiration. And inspiration is the springboard of all creativity. Character Transformational Passionate Accountable Restless Ambitious Dreamers Listeners Design and Production Our design philosophy is very simple - Communication that calls for action! That is what we drive for at all costs. The strategy deployed by our creative team is very well integrated with the entire marketing and advertising needs of our clients with due respect to their consumers. We have created distinct Amharic typefaces and are always on the forefront of pushing the envelope with copywriting. Brand Identity Our team of experts in creative work, design, copywriting, and strategy bring our clients’ brands to life with the comprehensive integration of a resonant core message. Photography From corporate photography to product, as well as editorial and campaign-driven photography, we produce images that are crisp clean and to the point. Design We take our clients, step-by-step through the creative process, from a blank canvas, to inspiring designs that convey value. Radio and TV With an in-house production company that boasts the best production equipment in Addis Ababa alongside renowned producers from the UK and veterans of Ethiopian music and recording engineers such as Abegasu Kibrework, any production challenge is always welcome at 251. Marketing & Advertising We aspire to connect our clients with their consumers, we are not from the idiom of marketing that has long forgotten the consumer, ever so focused on product attributes and price differentiators and functional benefits galore! Devoted not just to research alone, our teams dwell at the heart of consumers, and explore the market from within. This has allowed us to successfully launch campaigns and strategically leverage and position our clients towards consumers/audiences. Experiential Marketing We know that creating authentic connections between brands and people is one of our clients’ utmost concerns, so we build this type of relationship through a thorough understanding of the consumer’s outlooks and how to speak to them. Cause-Related Marketing We gladly utilize our pool of talents for the promotion of benevolent and respectable causes. Social Media & Viral Marketing One of the most…