Ranez Marketing

is an agency specializing in below-the-line marketing, activation, market research and retail solutions. We completely understand how to manage a market research project, and can plan and execute a marketing campaign that will enhance your brand’s equity. Our company has worked on multiple projects for the last 8 years. We have undertaken projects in the areas of retail audit, consumer sampling, in and out of store promotions, merchandising and visibility survey in more than 44 towns across Ethiopia for a number of companies such as PVM( MENTOS chewing gum), WILMAR subsidiary (a detergent company here in Ethiopia), NESTLE EAR and INTERNEWS, a US government-funded organization. Our sister company, Harnael Integrated Commerce (HIC) runs a CLT house to house product test survey on NIDO sachets for TNS Global and Global Edge (a South African company) in 200 households across Addis Ababa. HIC later merged with Ranez Business PLC structured as part of the research department. We are an agency that seamlessly plans and executes marketing and media campaigns in Ethiopia. The campaigns we run are guaranteed to achieve increased visibility for your product, brand or service. Our extensive expertise and proven diligence set us apart from the competition as the go-to agency for all your below-the-line marketing needs and beyond. Choose Ranez as your partner for marketing in Ethiopia to gain access to the grassroots consumer and boost your product’s image significantly. In Ethiopia, the consumer market is a traditional one, crowded by thousands of retail kiosks with a handful of hyper and supermarkets. Our marketing services are designed to benefit global or local companies looking to win consumers’ hearts and minds, retail shelf spaces and greater visibility for brands. We will work with you to achieve desired results across all market channels. How do you know that your brands and products are winning across channels? Do people prefer your brand to competitors? Our research team will help by running retail audits, house-to-house surveys and focus group discussions. Brand Activation We believe that marketing should not just be for the sake of filling the gap. The campaigns we run for our customers’ brands are thoroughly thought out with our experienced team, making sure they catch the eyes and hearts of target groups. We work towards making your brands well known and prized. Merchandising and Visibility Campaigns We make sure that your brands are visible and achieve a picture of success in hypermarkets and supermarkets. We will promote your products just as you would. We make sure they are available, in stock, merchandised and visible in modern retail stores. In and Out of Store Sampling Ranez has its own team working at the taxi ranks, bus stations, beauty salons, retail shops and supermarkets and hypermarkets to make sure brands are advertized at the point of purchase. We plan special events to show samples to customers outside stores.…