TELAL Business And Management Solutions PLC

About Us Being one of the developing countries, Ethiopia is registering rapid economic growth and the Government is encouraging businesses that have a direct connection with poverty reduction. Fortunately, our organization is conducting its business in this sector and hence, it is highly intertwined with the policies and strategies of the Government and the overall political economy. Executive Summary In the world of intensive competition, along with companies’ unique competencies and capabilities, a strategic approach to the case is inevitable. The way companies deal with the prevailing conditions in the business world is what differentiates the winning and the losing players. Therefore, based on this premise, the following is the Business strategy of Telal PLC At the corporate level Growth is the chosen strategy. Under this strategy, there are three sub-strategies known as: Diversification Vertical integration Concentration Diversification Vertical integration Concentration Keeping the nature of the business and also the overall vision, mission, goals, and objectives of the company as well as the corporate strategies, it is very appropriate to adopt basically cost leadership (low cost), differentiation, and focus (focused differentiation, focused cost leadership) strategies at the business level. We are using this strategy means we are employing the Integrated Cost Leadership/ Differentiation Strategy. Coming to the other market mixes, the pricing strategy shall include skimming, penetration, and premium pricing strategies. The products are to be offered at standard and customized features depending on the nature of the product. An integrated marketing communication strategy shall be utilized for promoting the business. On the other hand, by using both direct and indirect channel roots, selective and exclusive distribution strategies shall be implemented to successfully distribute the different products, services, and deliverables. 1. Introduction Being one of the developing countries, Ethiopia is registering rapid economic growth the Government is encouraging businesses that have a direct connection with poverty reduction. Fortunately, our organization is conducting its business in this sector and hence, it is highly intertwined with the policies and strategies of the Government. 1.1 Background of the Company Telal Business and Management Solutions PLC (TELAL) was founded in 2017 and formerly its founders were working as a country rep. of the multinational company companies in Ethiopia. It was then established as TELAL to work as an importer, distributor, and commission agent as well as contractor and real estate developer. TELAL’s main strategic business units of operations are the following; Construction; As a grade 4 BC, our company is engaged in multiple projects Manufacturing; The major activities of this SBU are to facilitate the registration of Scientific items, and the manufacturing and repacking of agricultural…